What Does IMS Health Do, Anyway?
By Jacob Goldstein
IMS Health is nearing a deal to sell itself for nearly $4 billion, the WSJ reports. That raises a simple question: What does IMS Health do, anyway?
Drug companies pay IMS for information about the prescribing habits of individual doctors. This, of course, is very valuable stuff for the drug company sales reps who make calls at doctors’ offices. IMS buys the raw prescription data — which doesn’t … Continue Reading
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